Newsweek magazine has a simple yet effective title.
With a read background, and white text,(sometimes behind a black canvas), can be effective to draw the viewer's attention and can be recognized at first glance.

Their subjects on the cover can interest many, for having the strangest, or the dumbest story title.
Ex: "The first gay president" (Obama supports gay marriage, but not actually homosexual), "Is your baby racist"

Besides the Title and the Misleading Text, the cover background tends to have a celebrity's face, or an image with a "artistic" photo.

Diet Coke's new redesign.

Coke's new resigned has put several changed, that doesn't specifically change the entire look, but instead makes it more readable and Identifiable for people who've never seen a diet Coke can before.
About four notable changes:

• Coke has placed a little shiny stroke under the COKE name, 
• The Size of the font of the word DIET and COKE have been re sized. Coke no longer takes up the entire can, and diet is smaller to the side.

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